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Food tags in norwegian ferries

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The challenge: Edit, update and clean the 400 food tags in 6 ships


ColorLine AS is one of the largest ferry operators in Europe employing 3500 people in four countries. Each of its 6 ships has a capacity of 2,500 guests.

The management was looking into a more efficient and hygienic solution to edit, update and clean the 400 food tags displayed in the restaurants and coffee shops of each ship.

The new food tag issuance system had to be compatible with the menu management software already in place in order to keep one single system to manage their restaurants.




The solution: 19 Evolis Primacy card printers to personalizes and prints the food tags directly on the ships

Following the new EU regulation on food information to consumers, ColorLine, as a Norwegian company, decided to comply voluntarily with this law.

During 2015, 19 Primacy card printer models from Evolis have been deployed in its 6 ships and its hotel. BUYSEC AS, the Evolis distributor in Norway, preprints the cards with the ColorLine logo. Then, the Color Line staff personalizes and prints the food tags directly on the ship on white plastic cards with black monochrome text.



Foodtag ColorLine

The result: Responsiveness, time saving and reinforced brand’s image


Through the Evolis software CardPresso Price Tag edition included in the package, the staff can now very quickly personalize each food tag with the name of the dish, the ingredients and the allergens.

200 new food tags are issued each month.



"Tore Pedersen, Chef at MS Color Magic, explains: “With the software that provides card models and icons, we can now update each food tag within seconds. The plastic cards are a great solution to our hygiene problem, the cardboard tags used previously deteriorated very quickly due to the washing.”

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