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Elegant price tags for Singaporean bakeries

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The challenge: Propose a new solution to issue price tags for Singaporean bakeries

 

For the managing director of the Singapore based Barcook Bakery Group, Lih Cherng SIM, price tags displayed in the stores represent an integral part of the professional and modern image of the group. 

Beforehand, all 10 stores printed their price tags on paper and laminated them. But the laminates peeled off easily and the cards needed to be replaced frequently.

 

 


Zenius

The solution: The all-in-one Evolis solution for the issuance of price tags including the plastic card printer Zenius

The managing director was already looking for a new solution to issue price tags when the Evolis distributor in Singapore presented the all-in-one solution for the issuance of price tags.

In 2015, Barcook Bakery purchased the solution from Evolis which included the plastic card printer Zenius, a card design software and consumables. This system would enable them to issue professional plastic price tags directly in the store within a few minutes.

 

 


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The result: Elegant and easier to clean price tag for reinforced brand’s image

 

Through the cardPresso software, Barcook Bakery can now personalize its price tags with their corporate green color, the company logo and the corporate font.

All price tags are designed and printed at a central level. The tags are printed on the front side with text in white color and contain an icon of the product. Around 30 to 60 price tags are edited every two months for each store.

 

 

"“The previous price tags were easily spoiled. With the Evolis solution, the tags are much easier to clean and the printing quality is very satisfying,” explains managing director Lih Cherng SIM.”

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