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Evolis at EquipMag 2010 with CEGID and IBM

During the EquipMag 2010 tradeshow, Evolis showcased its innovative printer for rewritable cards TATTOO RW as part of the loyalty solutions presented on CEGID and IBM booths.

From September 21 to September 23 in Paris, more than 20,000 retail specialists visited EquipMag 2010, a major European trade show dedicated to equipment, technologies and services for retail stores. All access control badges were personalized by Evolis Pebble4 card printers .
Evolis showcased the TATTOO RW card printer on CEGID and IBM booths, where the two editors were showcasing Loyalty program solution.
 
Tattoo RW is the Evolis card printer for single-sided rewritable cards. For loyalty programs, the rewritable card has become a popular tool in establishing a strong link between consumers and retail brands. With Tattoo RW, the cards are updated whenever required, while a same card can be erased, revised and printed anew up to 500 times.

 

TATTOO RW and WINSHOP.NET from CEGID

On the booth, CEGID showcased WINSHOP.NET together with the Evolis Tattoo RW card printer. WINSHOP.NET is the CEGID solution for daily task management in stores: Stock management, Restocking, payment…

The solution offers a Customer Relationship Management (CRM) as well, and particularly subscription management, loyalty card & discount management.

This software solution sends the discount information to the Evolis TATOO RW which updates loyalty points on the customer’s rewritable card.

  
Evolis at EquipMag
 

TATTOO RW & ILOG from IBM

Evolis at EquipMag
 

On the booth, IBM showcased ILOG, a Business Rule Management System (BRMS), together with the Evolis TATTOO RW.

ILOG gives the ability to manage personalized promotions for customers. Marketing Departments can easily set-up new campaigns while IT departments can make these offers available in store in a snap. The integration of a Tattoo RW with the ILOG solution eases loyalty card updates while ensuring that personalized promotion is always visible for the card holder.

  

Three core components of the Yves ROCHER loyalty card solution

CEGID WINSHOP.NET , IBM ILOG and EVOLIS Tattoo RW  have been selected by Yves Rocher (a pan-European Beauty Salon chain) to manage their loyalty card program “WE LOVE YOU” throughout their 550 French beauty centers.

This rewritable card is becoming an inescapable communication medium between the customer and her store : on her personalized card with name and surname, after each visit, she finds a new promotional message adapted to her profile as well the number of loyalty points she won.

Trough this Loyalty Program, Yves ROCHER differentiates itself from the competition by offering a functional & playful tool.
We warmly thank all those who joined us during the EquipMag tradeshow.