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Access Control and loyalty card at Lucien Barrière casinos

  • MARKET:  Leisure and entertainment industry
  • APPLICATIONS: Access control; loyalty; customer relationship management
  • CHALLENGES: Secure access to sites and deploy a tool to build up customer loyalty
  • THE EVOLIS SOLUTION: Evolis Tattoo
 

Identification: An issue for the Casino industry

November 2006: the French regulations governing the gaming industry require each visitor to a Casino to compulsorily present an ID card at the entry point.
Although a constraint, this is prevalent in several countries worldwide.
 

The Lucien Barrière Group operates several casinos in France and in Europe, and selected this moment to launch its Casinopass card that would serve as an ID card for the holder to gain access to their casinos.

 

CasinoPass: Loyalty card & smart identification card in one
 

" We rolled out this card prior to Nov.1, 2006, and conducted a communication campaign to educate our customers and inform them that they would henceforth have to show their ID card or passport at the entrance of our casinos ", recalls Christophe Chicoix IS Project Manager, Lucien Barrière Group.

" We decided to take advantage of what first appeared to be a constraint: our loyalty card helps us comply with our regulatory obligation, but it also makes its holder feel different. "

 

 

CasinoPass: Loyalty card & smart identification card in one!

Upon entering a casino, the holder of a Casinopass simply applies the card to a terminal which reads the embedded RFID chip.

The holder's picture is displayed on a monitoring screen to authenticate his identity, to ensure that the holder is over 18 years old, and that he is not featured on an official blacklist of gamblers.

Casinopass also offers benefits such as:

  •  Discounts on shows
  •  Free drinks at the casino bar
  •  Discounts on hotels and restaurants of the Lucien Barrière Group
  •  Invitations to events
  •  And more.

" This card is a communication tool truly focused on the customer ", adds Christophe Chicoix.

 

Card Personalization on demand thanks to the Evolis Tattoo printer

 

About 40 Tattoo card printers are currently deployed in 35 casinos of the Lucien Barrière Group.

They deliver Casino passes, thanks to a simple three-step process:
Card Personalization on demand thanks to the Evolis Tattoo printer

 

  1. A picture of the holder is taken  as he hands in his application form and presents his official ID.
  2. The hostess feeds the holder's personal informations  to the system in order to deliver personalized card. The Evolis Tattoo adds them on the pre-printed card
  3. The hostess presents the card to a RFID reader.  In the system, the customer is now linked to an alphanumeric key that is embedded in the card.
 

« Evolis card printers are appraised by users », Jean-Marie Coquery interview

In the interview, Jean-Marie Coquery, Project Manager, Casinos, Lucien Barrière Groupt, explains its satisfaction about Evolis Card Printer.

What were your main challenges when launching the Casinopass? What were the key reasons for selecting Evolis Card Printer? Are you happy with the Evolis solutions?

Click here to read the interview and access to the complete success story!

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An access and loyalty card for the Lucien Barrière casinos An access and loyalty card for the Lucien Barrière casinos (2.10 MB)