Payment card from branch offices with Bank Asya in Turkey

MARKET: Banking and financial services
APPLICATIONS: Smart Credit cards and payment for public transit, car parks, tolls and more
CHALLENGES: Issue payment cards instantly at the branch level while safeguarding customer data
THE EVOLIS SOLUTION: Evolis Dualys

Customers get their Payment cards from branch offices with Bank Asya!

“We wanted to offer a true city card, which would be more than just a credit card. This card would be used by our customers to pay for public transit, at car parks and tolls, and even at vending machines, cinemas, libraries, and much more. A wealth of applications with one single card. ”, explains Mustafa Ölmez, Director of Payment Systems at Bank Asya.

With AsyaCard DIT, Turkish Bank Asya brings to the banking industry the latest developments and innovations in smart cards.

AsyaCard DIT fully complies with the MasterCard and Visa payment standards, and can be used both as a contact or contactless card, thanks to the Visa Paywave and Master Card PayPass EMV technologies.

This card is offered in different formats, each of these formats having a specific set of options.For example, the “DIT Pratik – Campus Card” is targeted at students. It has a picture printed on it and can be used as student ID for ID verification, access control to buildings, checking out books at the library, paying for public transit.

Needless to mention, its core application is that of being a credit card enabling contact and contactless payments, as well as cash withdrawals.

Around 165 Evolis Card Printers deployed at Bank Asya local branches

Bank Asya decided to decentralized card delivery. They selected the Evolis Dualys , the Evolis Dual-sided printer. Around 165 printers are currently deployed throughout the Turkish Bank's network (160 branch offices). This production process has a great benefit: instant issuance.

The customer fills in a form and within 15 minutes, receives a personalized bank card.

The bank’s logo is preprinted on cards that are loaded in the printer’s feeder. In less than a minute, Dualys prints the holder’s account number, name, and picture, encodes the magnetic stripe and enables four other features in the chip:

EMV with contact payments,
EMV without contact (for preauthorized and contactless payments),
Loyalty (data for payment of transit fares …),
Mifare (payment of tolls with the KGS system).

"Instant issuance offers a true competitive edge", Mustafa Ölmez, Bank Asya

In the interview, Mustafa Ölmez, Bank Asya, Payment Systems Director, explains its satisfaction about Evolis Card Printer.

What were the reasons for selecting instant issuance of your banking cards? With instant issuance, it is impossible to deliver embossed cards. Is that a barrier for sales? Why did you select Evolis?

Click here to read the interview and access to the complete success story