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Customer Loyalty program: Fidelipack

Category: Retail | 28/02/2013

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Psicom 18 - Solution de fidélité avec Evolis Zenius

 English subtitles are available.

 

Simple and effective customer loyalty solution tailored to the needs of merchants

 

The company PSICOM 18 , specializing in plastic card printing, offers FideliPack, a loyalty solution designed to enable merchants or chain stores to easily set up and manage their own loyalty system.

For the personalization of FideliPack cards, PSICOM 18 selected the new Zenius printer by Evolis.

 

Some of our printers have delivered more than 500 000 cards so far. Evolis printers are reliable and we naturally adopted the latest Evolis Zenius, which is ideal for use at retails shops.

 

What is Psicom 18’s core business?

Since our inception, we have strongly positioned ourselves on the loyalty market. Our experience in the loyalty market showed us that there were very few loyalty systems that were truly in line with requirements from retailers. We therefore focused our R&D strategy on designing a consistent solution. We designed FideliCARTE, a stand-alone loyalty system that uses RFID cards. Then, we came up with FideliPACK, a solution that can be used as stand alone or on a network.

 

What is the target market for FideliPACK, and how does this work?

This solution addresses the requirement of any retail shop, whatever their size or line activity.  It is installed on a PC and uses bar codes. We focused on making the interface intuitive and user-friendly for all users. Among its many features, FideliPACK enables card personalization through the Evolis Zenius printer.

 

What are the benefits for end-users?

There is no subscription fee and users may configure the systems according to the specifics of their loyalty program. Any retailer can therefore deploy a loyalty program that is professional and cost-efficient. Furthermore, the Evolis Zenius printer makes it possible, within seconds, to print a plastic card.

 

How satisfied are you with the Evolis printers for this type of applications?

We are a long-standing Evolis partner and distributor. We sell Evolis printers since their very first days, and we also use them internally for our service bureau offering. Some of our printers have delivered more than 500 000 cards so far. Evolis printers are reliable and we naturally adopted the latest Evolis Zenius, which is ideal for use at retails shops.  The printer benefits from a modern design and a compact footprint, and can be easily placed on a welcome counter. It is an easy to use printer that is in line with FideliPACK’s philosophy. The large number of printers sold since Q1 2012 is a proof that we made the right choice.

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