DirectImage Cards, a Canadian company, issues instantly souvenir cards on request to customers to help brands engage with their customers during sponsored events.
“Our goal is to provide our customers with user-friendly and mobile solutions to collect data, take pictures and design ID cards. We can customize our solution for any company that specializes in printing Photo ID or plastic cards” says Peter Thompson, President, DirectImage Cards Inc.
With its FotoKard design software, DirectImage Cards promoted its innovative service during 2 events in Toronto:
For these 2 events, the FotoKard software has been linked to a Primacy card printer with Wi-Fi already installed in factory. This feature made it possible to support any card application in mobile environments, and eliminated the need to place the printer next to a USB port or a wired network connection.
There is a three-stage process for making the card:
Souvenir card issuance offers several benefits for both customer and brand.
For the customer:
For the brand:
“The FotoKard-Primacy duet proved just right: we were able to print 100 to 200 cards per hour, and this level of performance was key in promoting a high sense of satisfaction among sports fans who received their gifts swiftly”, points out Peter Thompson, President, DirectImage Cards.