In the area of distribution, loyalty programs are often well developed. Varying significantly from one brand to another, they are based on one common denominator: personalized loyalty cards.
Hansab, an Evolis distributor in Estonia, supported ETK, a leader in distribution, through the launch of the loyalty program for its different shops.
Depending on the size of the shop, the ETK loyalty program is based on two principles:
For centralized personalization, ETK selected the Quantum card printer. For hypermarkets, the Tattoo printer was tested and selected.
More than 100,000 loyalty cards were personalized in 2012.
"The Evolis printers were integrated without affecting the loyalty program's existing systems, databases, and processes," said Alo Männiksaar, Commercial Director, Hansab.